LUXE Serendipity magazine

Expert Insight from a Nutritionist

The UK’s appetite for superfoods is exploding – and at the forefront of this growth is Acai Berry, a company dedicated to sourcing the finest açai directly from the Amazon and bringing it to UK consumers sustainably.

Once a hidden gem of the Amazon rainforest, the açai berry is now firmly in the spotlight, appearing everywhere from acai bowls, smoothies and energy bars to cosmetics and drinks. Acai Berry has been instrumental in this transformation, championing the fruit’s incredible health benefits, with millions of views each
week on its social media channels.

Thanks to this approach, Acai Berry is seeing strong, sustained growth in the UK, as health-conscious consumers increasingly turn to açai for its nutrient dense profile, natural energy and versatility. Founded by Marcus Carmo in 2017, Acai Berry has grown from a single stall in London’s Brick Lane to ten stores across the capital and three in Dubai, through which it sells a vibrant selection of acai bowls, smoothies and juices. It has just announced the opening of its first store in New York, while relationships with the likes of Soho House – and repeat visits from celebrities including David Beckham – cement its reputation as the best açai outside of the
Amazon.

But beyond the buzz, what makes açai so special? Here, registered nutritionist and Açai Berry ambassador Jessica May shares five things you probably didn’t know about açai berries…

Antioxidant Powerhouse

“Açaí berries are exceptionally rich in antioxidants, with levels far higher than blueberries. This is thanks to their unique purple pigments called anthocyanins. These compounds help neutralise free radicals, reducing oxidative stress and supporting overall health. Beyond antioxidants, açaí also provides fibre, iron, calcium, Vitamin A, and healthy fats, making it nutrient-dense as well as powerful.”

Heart-Healthy Fats

“Unlike most fruits, açaí is high in monounsaturated fatty acids such as oleic acid, similar to what you’d find in an olive. This makes it a unique plant-based source of ‘good fats’ that support cardiovascular health. Human studies suggest that regular consumption of açaí pulp may improve lipid profiles, reducing total and LDL cholesterol while supporting vascular function. And because it’s naturally lower in carbohydrates and consequently in sugar than many fruits, it’s a perfect addition to smoothies without spiking your intake.”

Unrivalled Taste

“There are plenty of foods that offer antioxidants, but none with a flavour profile like açaí. Rich, creamy, and slightly reminiscent of chocolate, it’s no wonder açaí bowls and smoothies have become so popular. Personally, I love the ‘Power Nuts’ smoothie from Acai Berry – it’s totally addictive, balanced and tastes so indulgent.”
Fibre Fix “Açaí pulp is a good source of fibre, particularly insoluble fibre, which supports digestive health and satiety. Emerging research also shows that polyphenols in açaí act as prebiotics, feeding beneficial gut bacteria like Bifidobacteria and Lactobacilli, while producing short-chain fatty acids that support gut and immune health.”

Blood Boosting

“Early clinical studies suggest açaí may help with cholesterol, glucose control, and circulation.

Combined with its low glycaemic index, this makes it a valuable everyday food for supporting steady energy and long-term metabolic health. Combined with its micronutrients, açaí is more than a superfood trend, it’s a smart choice for everyday metabolic support.”

Native to the flooded Amazonian forest regions of Brazil, the açai berry has been a staple in the diets of indigenous people for centuries. Pronounced “ah-sigh-ee”, the berries are loaded with more antioxidants than blueberries, cranberries and raspberries. Acai Berry works with the farmers and producers, ensuring a fair trade, ongoing support, and proper working conditions.

A meaningful percentage of profits are donated to local organisations, whilst production is totally sustainable.

“I’ve been shouting about the benefits of açai for years, so it’s incredibly rewarding to see people today embracing it as part of their daily lives,” says Marcus Carmo, founder of Acai Berry. “The growth of Acai Berry comes down to one simple thing: the quality of the açai we offer. From the beginning, we’ve been committed to delivering authentic, nutrient-rich products and that commitment continues to fuel our success.”