LUXE Serendipity magazine

If there were ever a day to celebrate all things chocolate, it’s World Chocolate Day – and this year, British chocolatier Montezuma’s has given us something truly worth celebrating. The brand, beloved for its ethical ethos and innovative flavours, has just unveiled its most irresistible creation yet: Giant Chocolate Buttons.

Founded in 2000 after a whistle-stop tour of South America inspired a passion for chocolate, Montezuma’s has been creating extraordinary British chocolate for over two decades. Known for its creative flavours, ethical sourcing, and commitment to sustainability, the brand continues to prove that quality and conscience can go hand in hand.

With ranges that include organic, gluten-free, vegan, keto, and no added sugar options, Montezuma’s has something for every chocolate lover — because everyone deserves a little indulgence done the right way.

Montezuma’s fan-favourite buttons have had a supersized makeover, and they’re every bit as delicious as they sound. Available in deeply rich dark chocolate and smooth, creamy milk chocolate, these new Giant Buttons take indulgence to the next level – proving that sometimes, bigger really is better.

To Share or Not to Share?

It’s the only question you’ll need to ask yourself once you’ve opened a bag.

For milk chocolate lovers, Montezuma’s Giant Milk Chocolate Buttons are smooth, creamy and utterly irresistible – the kind of chocolate you reach for when you deserve a treat (and maybe, just maybe, share a few).

Those who prefer something darker can opt for the Giant Dark Chocolate Buttons, made with 60% quality cocoa. Velvety and rich, these luxurious buttons melt beautifully on the tongue, creating that ultimate chocolatey moment of bliss.

Even better, the dark chocolate version is naturally vegan, so everyone can enjoy a guilt-free moment of indulgence. Like all Montezuma’s creations, both flavours are palm oil free, additive free and gluten free, offering a little luxury that’s also kinder to the planet.

RRP: £3.50

Chocolate with a Conscience

What sets Montezuma’s apart isn’t just the quality of its chocolate, but the care that goes into making it. For almost 25 years, the British brand has built its reputation on crafting extraordinary chocolate with sustainability at its heart.

From using renewable energy in its factories to ensuring all packaging is recyclable, compostable, or biodegradable, Montezuma’s has always taken a thoughtful approach to its craft. It’s chocolate that tastes good and feels good — because indulgence shouldn’t come at the planet’s expense.

Made for Moments of Pure Indulgence

Whether you’re gifting, sharing, or simply treating yourself to a well-earned moment of chocolatey escape, Montezuma’s Giant Chocolate Buttons are designed for life’s little (and big) indulgences.

And let’s be honest — few things bring as much joy as that first snap of rich chocolate, melting slowly on your tongue. So go on, grab a bag and decide for yourself: will you share them, or keep every last one?

Find Montezuma’s Giant Chocolate Buttons now at www.montezumas.co.uk.