LUXE Serendipity magazine

By Donna Richardson

This winter, St. Moritz glitters a little brighter. The Grand Hotel des Bains Kempinski has unveiled its latest transformation, a bold fusion of heritage grandeur and contemporary alpine glamour, cementing its status as one of the season’s must-visit luxury destinations.

Nestled at the foot of the iconic cable car, the hotel has completed the third phase of its room renovations, revealing 67 newly reimagined suites. Here, Belle Époque elegance meets modern alpine design: think warm woods, bespoke furnishings, and subtle nods to the Swiss landscape, creating a sanctuary that feels timeless yet utterly of-the-moment.

But it’s the culinary metamorphosis that truly elevates this winter escape. Crazy Pizza St. Moritz pulses with energy, transforming Italian dining into theatre, while Neora -the region’s first Aegean-inspired fine dining experience – invites guests to taste the primal, open-flame flavours of Greece against the snow-dusted Engadin mountains. And for those craving the ultimate cosmopolitan night out, Billionaire St. Moritz returns, delivering a cocktail of haute cuisine, glamour, and world-class entertainment.

Beyond dining, the hotel has reimagined its social spaces. The lobby bar has been reborn as Quintessence Bar & Lounge, a haven of curated mixology and Macallan indulgence. At the same time, the Beluga Igloo offers a surreal snow-bound escape for caviar and vodka aficionados.

Wellness, too, has been elevated. In partnership with the Image Regenerative Institute, guests can now explore cutting-edge regenerative medicine beside the historic Mauritius Spring – a meeting of Alpine spa tradition and scientific innovation.

Rounding out the luxury lifestyle offering, the new Eleventy Boutique introduces Milano-style “Smart Luxury” to St. Moritz, ensuring that fashion-conscious travellers leave the slopes as stylish as they arrived.

As General Manager Konstantin Zeuke puts it: “We honour our heritage while creating experiences that speak to today’s global traveller.” And in the heart of the Swiss Alps, with snow-glazed mountains as a backdrop, the Grand Hotel des Bains Kempinski has crafted an escape that’s not just a stay -it’s a statement, a destination, and the hottest ticket of the winter season.