LUXE Serendipity magazine

By Donna Richardson

St. Moritz does winter better than almost anywhere else, and this season the town’s effortless glamour feels firmly intact. At the base of the Signalbahn, the Grand Hotel des Bains Kempinski stands as one of its enduring fixtures- an institution that has learned how to evolve without losing its sense of self. Following a carefully phased renovation, the hotel enters the season refreshed, confident, and quietly compelling.

The most recent chapter of its transformation brings 67 newly redesigned suites into focus. Rather than chasing trends, the interiors lean into a timeless alpine sensibility, where Belle Époque influences meet contemporary restraint. Warm woods, custom furnishings, and understated references to the surrounding Engadin landscape create spaces that feel grounded and inviting. These are rooms made for winter living: places to retreat after long days outdoors, to read, to rest, to watch the light fade over the mountains.

Beyond the suites, the hotel’s energy shifts decisively as the day turns to evening. Dining has become a central part of its identity. Crazy Pizza St. Moritz brings a playful, high-spirited take on Italian dining, where food and performance blur into one lively experience. Neora offers something more elemental. As the region’s first Aegean-inspired fine-dining restaurant, it centres on open-flame cooking and bold Greek flavours -smoke, citrus, olive oil – an unexpected but convincing pairing with the snow-covered Alps.

As night falls, Billionaire St. Moritz reclaims its place on the winter social circuit. Part restaurant, part spectacle, it blends polished cuisine with world-class entertainment and a distinctly cosmopolitan crowd, extending the hotel’s appeal well into the early hour

Beyond dining, the hotel has reimagined its social spaces. The lobby bar has been reborn as Quintessence Bar & Lounge, a haven of curated mixology and Macallan indulgence. At the same time, the Beluga Igloo offers a surreal snow-bound escape for caviar and vodka aficionados.

Wellness, too, has been elevated. In partnership with the Image Regenerative Institute, guests can now explore cutting-edge regenerative medicine beside the historic Mauritius Spring – a meeting of Alpine spa tradition and scientific innovation that makes self-care feel aspirational and exclusive.

Rounding out the luxury lifestyle offering, the new Eleventy Boutique introduces Milano-style “Smart Luxury” to St. Moritz, ensuring that fashion-conscious travellers leave the slopes as stylish as they arrived.

As General Manager Konstantin Zeuke puts it: “We honour our heritage while creating experiences that speak to today’s global traveller.” And in the heart of the Swiss Alps, with snow-glazed mountains as a backdrop, the Grand Hotel des Bains Kempinski has crafted an escape that’s not just a stay -it’s a statement, a destination, and the hottest ticket of the winter season.