LUXE Serendipity magazine

Paris has always been a city of firsts. From the first cafés to the first haute couture houses, it has defined elegance, aspiration, and the art of living. In 2026, the city’s most celebrated avenue will welcome a new chapter in its storied history: Louis Vuitton’s first fully branded hotel, rising at 103–111 Avenue des Champs‑Élysées, according to Tourism & Society.

A Historic Stage Reimagined

The Champs‑Élysées has long been the stage for Parisian grandeur. From Napoleon III’s redesign in the 19th century to Bastille Day parades and red-carpet premieres, the avenue has always been a symbol of prestige. The building destined to become the Louis Vuitton hotel , originally the Hôtel Élysée Palace, built in 1898 has witnessed Paris transform over centuries.

According to Tourism & Society, Louis Vuitton is transforming the historic site into a “sanctuary of craftsmanship and exclusivity,” with a façade currently wrapped in the brand’s signature Monogram

“Every detail is about storytelling,” a Louis Vuitton spokesperson said, according to the same source. “We are not just opening a hotel; we are creating a world that reflects the Maison’s history, artistry, and attention to detail.”

Exclusivity as Experience

According to Tourism & Society, Louis Vuitton has built its reputation on rarity and bespoke experiences, from the first Trianon trunks in 1897 to one-of-a-kind luggage for collectors worldwide. The new hotel will extend this philosophy: suites will be curated like living works of art, private salons will host intimate gatherings, and ateliers will offer guests a behind-the-scenes look at craftsmanship usually reserved for the most elite clientele.
“The hotel is a continuation of our heritage,” a spokesperson said, according to Tourism & Society. “It is about making every stay an immersive experience of the Maison.”

Luxury in Motion: Formula 1 and Beyond

Louis Vuitton’s pursuit of exclusivity extends globally. Known for its luxury handbags, it is now explanding. In 2025, the Maison entered a landmark partnership with Formula 1, becoming an official partner of the sport, according to Formula 1. The partnership includes bespoke Trophy Trunks and curated VIP experiences, reflecting a philosophy consistent with the hotel: craftsmanship meeting performance, artistry meeting precision.

According to Formula 1, this collaboration demonstrates Louis Vuitton’s ability to merge exclusive luxury with global cultural moments, from private lounges to curated events that only a select few attend.

Part of a Rarity Ecosystem

While LVMH operates other luxury hotels – including Cheval Blanc, Belmond, and Bulgari – the Louis Vuitton hotel will be unique. According to Cheval Blanc, these other properties are celebrated for intimate retreats and curated experiences, but the Champs‑Élysées hotel will be authored entirely by Louis Vuitton, reflecting the brand’s own vision of living luxury, according to.Cheval Blanc.

“Every space will feel like it belongs only to those who understand the Maison,” a spokesperson said, according to Tourism & Society. “This is about creating something rare, almost secret, for those who truly value craftsmanship and artistry.”

The Avenue, Privately Reimagined
For over two centuries, the Champs‑Élysées has been a public stage. According to Tourism & Society, Louis Vuitton is turning a segment of it into an intimate, private enclave, where guests will inhabit history itself – from hidden salons to bespoke workshops. By 2026, the Maison will offer a world where every moment is curated, every encounter is meaningful, and exclusivity is absolute.

According to the same source, the hotel’s opening will mark not just a new chapter for Louis Vuitton, but a redefinition of what it means to experience Parisian luxury, merging heritage, artistry, and impossibly rare experiences in one address.