LUXE Serendipity magazine

By Donna Richardson

Vinh is a city of quiet surprises. Nestled along Vietnam’s north-central coast, it hums with life yet retains a sense of timeless calm. Street vendors call out over the sizzle of woks, the air fragrant with lemongrass, fresh herbs, and grilled seafood. Sunlight filters through the canopies of leafy streets, and the distant hum of motorbikes mixes with the laughter of children chasing each other along the boulevards. It is a city waiting to be discovered—and now, Sheraton Vinh has arrived to transform the experience of staying here into something extraordinary.

From the first step through its doors, the hotel invites travellers into a world designed to delight the senses. Sunlight pours through the floor-to-ceiling windows of the open-plan lobby, glinting off polished wood surfaces and plush textures that beckon guests to sink in. The Community Table is a hive of quiet activity: the low hum of conversation, the faint clatter of laptop keys, and the comforting aroma of freshly brewed coffee fill the air. Light-filled studios and soundproofed booths provide spaces for reflection or inspiration, creating a rhythm that feels alive yet intimate.

Guest rooms and suites carry the sensory experience further. Soft, crisp linens embrace the body, and signature Sheraton beds promise nights of restorative sleep. Rainfall showers patter gently, filling the bathroom with misty warmth, while ambient lighting bathes rooms in a serene glow. Apartments offer kitchens with sleek marble countertops, in-room washer-dryers, and thoughtful layouts, ensuring longer stays feel effortless. Every detail—from the tactile softness of towels to the subtle scent of polished wood—has been carefully curated for comfort and elegance.

Dining at Sheraton Vinh is a journey of taste, aroma, and theatre. Daily Social bursts with colour and flavour, evoking the bustling energy of Asian markets with dishes that range from savoury local specialities to international classics. &More by Sheraton shifts seamlessly from sunlit café mornings to cocktail-lit evenings, where laughter and the clink of glasses add texture to the space. Mare e Terra, perched on the top floor, transforms dinner into performance art: the hiss of olive oil on a hot pan, the aroma of fresh herbs, and interactive tableside presentations create a feast for all senses. At day’s end, the Cielo Rooftop Bar offers a sweeping panorama of the city bathed in sunset hues, the breeze carrying the faint salt tang from the nearby coast.

For business travellers or event planners, Sheraton Vinh marries sophistication with functionality. Its 1,385 square meters of flexible meeting and event space, including a 1,121-square-meter ballroom, are flooded with natural light and enhanced by subtle textures and polished finishes. The space hums softly with quiet energy, whether hosting a corporate conference, a gala dinner, or a wedding, while every detail—from cutting-edge audiovisual technology to carefully considered décor—enhances the sensory experience.

Beyond the hotel, Vinh awakens the traveler’s curiosity. Pedestrian Street teems with vendors and the scent of sizzling street food, leafy trails of Dung Quyet Mountain offer the earthy perfume of forest soil, and the distant ringing of temple bells punctuates the breeze. Historical landmarks, from Ho Chi Minh Square to Vinh Ancient Citadel, offer glimpses into the city’s rich past, while the golden sands of Cua Lo Beach and the gentle rhythm of the sea provide restorative calm.

Wellness is woven into every stay. The indoor pool shimmers under soft lighting, the fitness center hums with energy and the faint scent of citrus from hand towels, and the seven-room Sheraton Spa envelopes guests in calming fragrances and soothing sounds, creating a sanctuary for body and mind.

Sheraton Vinh is more than a hotel—it is a destination for the senses, where design, gastronomy, wellness, and culture converge. It offers travellers a place to pause, reconnect, and immerse themselves in Vinh’s rhythm, while setting a new standard for luxury on Vietnam’s north-central coast. Every sight, scent, sound, and texture has been considered, creating an experience that lingers long after the stay ends. In Vinh, the city itself is the story, and Sheraton Vinh is the perfect place to read it.

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