LUXE Serendipity magazine

BODYROK, the cult US reformer-based fitness brand, has officially opened its first UK studio in Covent Garden, marking its first international outpost and the beginning of a wider London rollout.

BODYROK, the cult US reformer-based fitness brand, has opened its first UK studio in Covent Garden, bringing its high-energy, results-driven workouts to the capital for the first time. The launch marks BODYROK’s first international outpost and the beginning of a wider UK rollout, with up to 10 London studios planned.

Founded in San Diego in 2012, BODYROK has grown rapidly across the United States, now operating over 80 studios nationwide, with locations in cities including New York, Miami, Los Angeles, San Francisco and Nashville. Known for its immersive studios, expert instructors and loyal following, the brand has become a go-to for those seeking a more dynamic and effective alternative to traditional Pilates.

BODYROK’s signature 45-minute classes take place on custom reformer machines and blend Pilates principles with strength training and cardio, designed to maximise time under tension and deliver full-body results in minimal time. The low-impact, high-intensity format is accessible for beginners while still challenging for experienced fitness enthusiasts, making it a favourite among busy professionals and fitness lovers alike.

The Covent Garden studio introduces Londoners to BODYROK’s eight signature class formats, from strength-focused sculpting to cardio-led flows, all set to energising music in a striking, design-led space. With its fast-paced workouts, strong community feel and proven US success, BODYROK is set to become one of London’s most exciting new fitness destinations in 2026.

Bodyrok London, 41 Great Queen St, WC2B 5AD.

£20 first class or 5 Classes for £79. Unlimited £179

For more info: [bodyrok.com](http://bodyrok.com

First Class – £20

5 Classes – £79

Unlimited – £129

*Available to purchase until February 28th and 30-day expiration

BODYROK London – 41, 44 Great Queen St, London WC2B 5AD

For further information please visit bodyrok.com