LUXE Serendipity magazine

 Serenity – The Art of Well Being proudly celebrates its 10th anniversary in July, marking a decade of pioneering wellness, holistic healing, and transformative guest experiences in Europe’s most iconic luxury resort and hotel destinations.

Since opening its doors in 2016, Serenity has established itself as a leading wellness destination, seamlessly blending innovative therapies, ancient healing traditions, and personalised wellbeing programmes. Today, Serenity is present in some of the most prestigious luxury properties across Portugal and Dubai – including Pine Cliffs Resort, Sheraton Cascais, Hyatt Regency Lisbon and Fairmont The Palm, Dubai – with three new openings planned for this year: two in Portugal and one in Dubai. Over the past ten years, Serenity has welcomed thousands of guests from around the world, helping them reconnect with themselves through curated journeys focused on physical vitality, mental balance, and emotional wellbeing.

The anniversary milestone reflects a decade of growth and evolution. What began as an ambitious vision to create a world-class wellness sanctuary has developed into an internationally recognised destination offering comprehensive spa experiences, wellness retreats, fitness programmes, nutritional guidance, and holistic therapies tailored to the individual needs of every guest. Rooted in the philosophy that true well-being is an art, the brand has consistently blended modern techniques with timeless healing traditions.

To commemorate its 10th anniversary, Serenity has unveiled a series of 10 complimentary special celebrations and wellness experiences throughout July*. From access to Thermal Oasis, physical assessment to a free 60-minute Aurum Suite session when booking a couple’s treatment. These initiatives will honour the brand’s heritage while looking ahead to the future of wellbeing.

“Celebrating ten years of Serenity is a testament to our unwavering commitment to wellness excellence and the incredible team that has brought our vision to life every day,” said Maria d’Orey, Founder & Global Director of Serenity – The Art of Well Being. Over the past decade, we have witnessed a profound shift in how people approach wellbeing, and we are proud to have played a role in inspiring healthier, more balanced lifestyles for our guests from across the globe.”

Throughout its journey, Serenity has remained at the forefront of wellness innovation while honouring the timeless principles of holistic care. Signature experiences inspired by local traditions, cutting-edge wellness technologies, and bespoke programmes have positioned Serenity as a benchmark for luxury wellness hospitality.

As wellness continues to play an increasingly important role in modern travel, Serenity remains dedicated to creating meaningful experiences that empower guests to achieve lasting balance and vitality.

The next chapter promises to build on a decade of success, innovation, and purpose—continuing to redefine the art of wellbeing for generations to come.

*10 days in July with 10 complimentary wellness experiences for our guests.

For more information, visit serenity-spa.com.