Jumeirah and Humantra are bringing a new hydration ritual to destinations around the world with the launch of Pineapple, an exclusive, limited-edition electrolyte flavour inspired by the places we go to recharge, reset and feel our best.
The collaboration unites two Dubai-born brands with a shared passion for wellbeing, generosity and memorable experiences. Together, Jumeirah’s expertise in experiential hospitality and Humantra’s science-led approach to functional hydration have created a refreshing summer essential designed to support everyday energy, focus and recovery.
Inspired by travel, created for wellbeing
For both brands, true luxury is about more than what you experience. It is about how you feel.
Humantra was founded on the belief that optimal hydration is one of the simplest ways to support how we feel every day. Its functional hydration rituals are designed to complement modern lifestyles, helping support energy, focus and recovery.
Developed exclusively for Jumeirah, the new Pineapple flavour brings that philosophy to life with a taste designed to evoke the feeling of summer travel, sunshine and restoration.
Made without sugar or artificial additives, Humantra Pineapple is a plant-based hydration drink formulated with essential electrolytes, minerals and natural ingredients.
A flavour rooted in hospitality
The pineapple was chosen for more than its refreshing taste.
Historically, the pineapple has been a powerful symbol of hospitality and generosity. Once considered a rare and prized offering, serving a pineapple was a way for hosts to demonstrate just how far they would go to welcome their guests.
That same spirit of generosity sits at the heart of Jumeirah and Humantra’s partnership, creating a product that connects the rituals of travel and recovery with everyday wellbeing.
Hydration, wherever you recharge
From city escapes to Mediterranean getaways, guests can discover Humantra Pineapple across selected Jumeirah destinations in the UAE, UK and Europe.
The limited-edition flavour will be available in-room and on property at locations including Jumeirah Carlton Tower in London, Jumeirah Mallorca and Jumeirah Capri Palace, as well as aboard The Maltese Falcon, a Jumeirah Privé Experience sailing the Mediterranean this summer.
Humantra Pineapple launches at Jumeirah destinations from 17 June, before becoming available through gethumantra.com from 23 June.
Whether it is part of a morning wellness ritual, post-workout recovery or a refreshing moment between adventures, Pineapple is designed to make hydration feel like part of the experience.
Discover the Jumeirah x Humantra Pineapple collaboration and make hydration part of your summer reset.
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