LUXE Serendipity magazine

By Donna Richardson

The Luxury Network has collaborated with TOPSERIES Pickleball as they announce the launch of a new professional and international circuit, marking the start of a new chapter for pickleball across its first phase in Europe, the Middle East and Africa (EMEA). Designed to structure and professionalise pickleball, the new circuit reinforces TOPSERIES’ vision, scope and ambition within the sport.

Pickleball is a hybrid of tennis, table tennis and badminton and the sport has grown
exponentially over the last few years. It can be played indoor and outdoor, in singles or doubles.

TOPSERIES announced their plans for their new circuit: a unified ranking for professional and
semi-professional players, standardised prize money across all tournaments, premium audiovisual production from the early rounds, and live experiences designed to maximise impact both on court and on screen.
The TOPSERIES 2026 International Ultimate Calendar comprises seven emblematic
destinations that reflect the ambition of the circuit. The ultimate season will begin in Cairo (April 21–25), continue in Hamburg (May 20–24) and Venice (June 14–28), move on to Tunis (July 1–5), and proceed with the autumn swing in Madrid (September 16–20) and London (October 14–18), before concluding with the Grand Final in Dubai (November 18–22).

This unified calendar positions TOPSERIES Pickleball as the first professional circuit specifically designed to structure and elevate the sport, offering a clear roadmap for players, promoters, fans, brands and partners.

CEO of The Luxury Network, Helena Warren commented: ‘At The Luxury Network, we are always looking to partner with platforms that reflect the evolution
of luxury lifestyle and global consumer culture. TOPSERIES Pickleball represents an exciting intersection of sport, premium experiences and international community — qualities that resonate strongly with luxury brands today. Supporting the launch of this professional circuit was a natural collaboration for us, bringing together influential brands, partners and audiences around a sport that is redefining modern luxury engagement.’

CEO of TOPSERIES Adel Aref commented: ‘We are redefining the next era of pickleball in our own way. Today, more than 30 million people play pickleball worldwide, with a 500% growth since 2020 and a market valued at €1.8 billion. The momentum is undeniable. TOPSERIES Pickleball was created to offer a structured, international professional tour with a clear roadmap for players, promoters, fans and brands.’

In addition to the professional tour, more than 20 other destinations for grassroots pickleball are set to be announced, with full details available on www.topseriespickleball.com.

For more information about TOPSERIES Pickleball, head to www.topseriespickleball.com. For
further information about The Luxury Network, visit www.theluxurynetwork.co.uk.

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